Our Story

It all began when my three year old son needed a backpack.

Completely mad on vehicles especially fire trucks, I knew the theme he would love. Unable to find a suitable style, I asked other Mums - they too shared my dilemma. There seemed to be limited options for kids that weren't into or didn't know the character-themed backpacks and just wanted a simple vehicle-themed backpack to wear.

I began drafting designs and researching the perfect bag for kids. With the help of a Melbourne designer, the fleet was brought to life. The backpacks were then custom made with all the must-haves and tested out by my boys and their friends. On January 20, 2020 jude&moo was born.

Thousands of kids worldwide wear their favourite vehicle each day, giving them the confidence to head to daycare, kindy or school.

My boys may have inspired the range but seeing your kids loving the fleet is what drives me on!

❤

Kate x