© Designs exclusive to jude&moo

Wheelie original.

bags Custom made for kids.

© Designs exclusive to jude&moo

Our bags are custom made for kids. Perfect for daycare, kindergarten and the early years at school. Tall enough to fit an A4 ring binder so roomy enough for all the essentials! It's become a favourite travel buddy and doubles as an accessory to play.

  • Adjustable chest strap to balance the weight of the bag.
  • Padded, adjustable shoulder straps.
  • Padded back for extra comfort.
  • Secure, adjustable mesh drink bottle pocket.
  • Interior name tag for personalisation.
  • Front pocket with pen holders and a separate inside pocket.
  • Made from durable, thick 600 denier polyester.
  • 33 cm long, 29 cm wide, 15 cm deep.

    Every jude&moo arrives wrapped in our custom designed eco-friendly tissue, secured with a paper tie and sticker. Awesome as a gift! Add your message at checkout or email Kate at hello@judeandmoo.com and we'll get it ready and send it direct to your lucky little friend.

  • Why jude&moo?

    It all began when my son needed a backpack. Completely mad on wheels, I knew the theme he would love. Unable to find a suitable style I asked other Mum's - they too shared my dilemma, there seemed to be limited options for kids that loved vehicles.

    So, I began drafting designs and researching the perfect bag for kids. With the help of a Melbourne based designer, the fleet was brought to life. The bags were then custom made with all the essential features - chest strap, drink bottle holder and interior name tag. Plus, it was made to be the perfect size for kindy and the early years at school - I even use it as my "Mum bag"!

    Before launch, they were tested by my boys and their friends and on January 20, 2020 jude&moo was born.

    I hope you love the collection we've created. We are planning on adding more to the fleet early next year, so subscribe to our updates at the bottom of this page and join us on Instagram @judeandmoo

    From my fire engine, police car and bus lovin' kids to yours,

    Kate x

    Two boys wearing backpacks, fire truck bag and yellow bus bag, clipped in the front with a chest strap for comfort and security.


    Place an order before 12pm Monday to Friday (AEST), and 11am Saturday and your jude&moo will be sent the same day from Melbourne HQ. Guaranteed.

    Each jude&moo is wrapped in our custom made, eco-friendly tissue. And arrives in a 100% compostable courier bag.

    AUD$7.95 flat fee shipping within Australia.

    Buy 2 or more (any style) and post will be FREE! Available for Australia orders.

    We accept orders worldwide. Rates calculated at checkout.