© Designed in Melbourne & exclusive to jude&moo

Wheelie original.


In the weeks leading up to Christmas, we will be giving you the treats!

We are now offering FREE CHRISTMAS WRAP for all orders.

⭐ Add the free Christmas wrap as a product to your cart.

⭐ Leave a note at checkout with who the jude&moo is for and who it is from. Or when you receive your order confirmation email, simply reply back with the details.

🎅 Each bag is wrapped in jude&moo custom tissue wrap then bright red wrapping paper and secured with a gold bow. 

🎄 Christmas pressie done!

Designed in Melbourne.

bags Custom made for kids.

© Exclusive to jude&moo

Our bags are perfect for daycare, kindergarten and the early years at school. Our little customers also use them as a travel buddy, overnight stays at Grandma's and as an accessory for their pretend play 🚓🚒

  • Adjustable chest strap to balance the weight of the bag.
  • Padded, adjustable shoulder straps.
  • Padded back for extra comfort.
  • Secure, adjustable mesh drink bottle pocket.
  • Interior name tag for personalisation.
  • Front pocket with pen holders and a separate inside pocket.
  • Made from durable, thick 600 denier polyester.
  • 33 cm long, 29 cm wide, 15 cm deep. Tall enough to fit an A4 ring binder! So it's roomy for all the essentials.
  • Every jude&moo is delievered in a 100% compostable courier bag. The backpack arrives wrapped in our custom designed, eco-friendly tissue secured with a black twine and sticker.


    Place an order before 12pm Monday to Friday (AEST), and 11am Saturday and your jude&moo will be sent the same day from Melbourne HQ. Guaranteed.

    Every jude&moo is wrapped in our custom made, eco-friendly tissue. And arrives in a 100% compostable courier bag.

    AUD$7.95 flat fee shipping within Australia.

    We accept orders worldwide. Rates calculated at checkout. 

    Boy on the beach wearing yellow school bus backpack by jude and moo.

    our story

    WHY jude&moo?

    It all began when my son needed a backpack. Completely mad on wheels (especially fire trucks!), I knew the theme he would love. Unable to find a suitable style I asked other Mum's - they too shared my dilemma, there seemed to be limited options for kids that loved vehicles.

    So I began drafting designs and researching the perfect bag for kids. With the help of a Melbourne based designer, the fleet was brought to life.  The bags were then custom made with all the essential features - chest strap, drink bottle holder and interior name tag. Plus, it was made to be the perfect size for kindy and the early years at school - It’s even big enough to use as my "Mum bag"!

    Before launch, they were tested by my boys and their friends. On Monday, January 20, 2020 jude&moo was born.

    I hope you love the collection as much as we do. We have new designs coming early 2021! Subscribe to our updates at the bottom of this page and join us on Instagram & Facebook @judeandmoo.

    Kate x