Β© Designed in Melbourne & exclusive to jude&moo

Wheelie original.

Front view of bright yellow school bus bag by jude&moo. Side view of a yellow school bus backpack, showing the drink bottle holder.
On sale


$21 $35
Front on view of jude&moo's durable, blue police car backpack.  With a yellow sheriff's star.POLICE CAR
On sale


$21 $35
A front on view of a red, fire truck kids bag with a fire emblem.Red, fire truck backpack showing it's left side with the drink bottle holder.
Sold out

Custom made for kids.

Our backpacks are perfect for daycare, kindergarten and the early years at school. Plus, they're a great weekend bag with plenty of room for all the essentials. πŸš“ πŸš’ 🚌

  • Roomy main compartment pocket. Tall enough to fit an A4 ring binder!
  • Adjustable chest strap to balance the weight of the bag.
  • Padded, adjustable shoulder straps.
  • Padded back for extra comfort.
  • Secure, adjustable mesh drink bottle pocket.
  • Interior name label.
  • Front pocket with pen holders and a separate inside pocket.
  • Made from durable, thick 600 denier polyester. Easy to wipe clean!
  • 33 cm long x 29 cm wide x 15 cm deep

    Every jude&moo arrives wrapped in our custom designed, eco-friendly tissue secured with a compostable sticker. 🌍
    And is delivered in a 100% compostable courier bag.

    If you would like to send a jude&moo as a gift, leave a note at checkout with your message or reply to your order confirmation email. A photo of your order will be emailed to you before it's sent to your lucky little friend. 🎁

    $8.95 flat fee shipping within Australia.

    We accept orders worldwide. Rates calculated at checkout.Β 

    Mum and her boys sitting on the grass with a police car backpack, yellow bus backpack and a fire engine backpack.

    our story

    WHY jude&moo?

    When you buy a backpack from jude&moo you're supporting a local small business.

    It all began when my son needed a backpack. Completely mad on wheels, I knew the theme he would love.

    Unable to find a suitable style I asked other Mums - they too shared my dilemma, there seemed to be limited options in the right size bag for kids that loved vehicles.

    I began drafting designs and researching the perfect bag for kids. With the help of a Melbourne designer, the fleet was brought to life.

    The backpacks were then custom made with all the must-haves. Plus, it was made to be the perfect size for kindy and the early years at school - it's even big enough as my Mum bag! 😁

    Before launch, they were tested by my sons and their friends. On January 20, 2020 jude&moo was born.

    We have new designs coming this July which I know your kids will love too!


    Kate x