© Designed in Melbourne & exclusive to jude&moo

Wheelie original.

Custom made for kids.

Our bags are perfect for daycare, kindergarten and the early years at school. Our little customers also use them as a travel buddy, overnight stays at Grandma's and as an accessory for their pretend play 🚓 🚒 🚌

  • Roomy for all the essentials - 33 cm long, 29 cm wide, 15 cm deep. Tall enough to fit an A4 ring binder!
  • Adjustable chest strap to balance the weight of the bag.
  • Padded, adjustable shoulder straps.
  • Padded back for extra comfort.
  • Secure, adjustable mesh drink bottle pocket.
  • Interior name tag for personalisation.
  • Front pocket with pen holders and a separate inside pocket.
  • Made from durable, thick 600 denier polyester. Easy to wipe clean!
  • Every jude&moo is delievered in a 100% compostable courier bag. The backpack arrives wrapped in our custom designed, eco-friendly tissue secured with a black twine and sticker.


    Place an order before 12pm Monday to Friday (AEST), and 11am Saturday and your jude&moo will be sent the same day from Melbourne HQ. Guaranteed.

    Every jude&moo is wrapped in our custom made, eco-friendly tissue. And arrives in a 100% compostable courier bag.

    $8.95 flat fee shipping within Australia.

    We accept orders worldwide. Rates calculated at checkout. 

    Boy walking along the beach wearing a jude&moo yellow bus backpack.
    In Melbourne, jude&moo founder, Kate with her boys and the jude&moo collection of vehicle backpacks sitting on the grass in the Docklands.

    our story

    WHY jude&moo?

    When you buy a backpack from jude&moo you're supporting local.

    It all began when my son needed a backpack. Completely mad on wheels, I knew the theme he would love.

    Unable to find a suitable style I asked other Mum's - they too shared my dilemma, there seemed to be limited options in the right size bag for kids that loved vehicles.

    I began drafting designs and researching the perfect bag for kids.

    With the help of a Melbourne based designer, the fleet was brought to life.

    Then they were custom made with all the must-haves, a chest strap, padded shoulder straps and back, drink bottle holder and interior name tag.

    Plus, it was made to be the perfect size for kindy and the early years at school - I even use it as my nappy bag.

    Before launch, they were tested by my boys and their friends. On Monday, January 20, 2020 jude&moo was born.

    We have new designs coming this Autumn which I know your kids will love too!

    Join us over on Instagram and
    Facebook @judeandmoo

    See you there!

    Kate x