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home of kids vehicle backpacks

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Why jude&moo?

Hi, I’m Kate, boy mum of three.

When my eldest was a pre-schooler, all I could find in the shops were movie character & superhero-themed backpacks, which he wasn’t into yet.

All he loved was vehicles.

And all I wanted was a comfy & sturdy backpack that made him feel confident going into daycare 💪

And so inspired the fleet of backpacks for all of our vehicle-mad little ones.

lifetime warranty

BPA & Phthalate-Free

chest strap & padded support


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jude&moo backpacks

Our backpacks feature in:

Kidspot’s 11 Best Kids Backpacks For School 

2024 Mum's Grapevine 13 of the Best Toddler Backpack write up!