I love how spacious and practical this bag is. It easily fits my son’s school folder, books, and lunch bag, with plenty of room left for his jacket when he gets too hot. I love that everything fits in one bag without having to squeeze things in. It’s so convenient and perfect for school.

Kids Vehicle-Themed Backpacks
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Practical & Fun Backpacks
“I have bought 4 bags now and each one is just so amazing! The prints, the colours, the design, the amount of storage and zips are just perfect! Cannot fault these bags at all! Fantastic!!” - Morgan M.

Lifetime Warranty

BPA & Phthalate Free

Designed with kids in mind

Waterproof material
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jude&moo backpacks featured in -
Kidspot’s 12 Best Kids Backpacks For School
2024 Mum's Grapevine 13 of the Best Toddler Backpack write up!
Customer Reviews
Overall rating: 5 / 5 from 192 reviews.
Love the bag (great quality!), but would also love a smaller version for the little kids as it's very large for my 3yo. He'll grow into it and he does love it, but a smaller version is something to think about (may mean a repeat purchase as kids get older....)! We also added eyes to the bag as this is what he wanted. The little ones love the personification of vehicles (thanks gecko's garage!) But overall a great quality product - very impressed!
Ellen R. 5/5 Verified
Perfect for my tractor loving boy! Great customer serviceas well!
Kayla F. 5/5 Verified
Noah absolutely loves this fire truck bag. He had the old design and used it from daycare all the way through to Year 1, and it got so much use that it finally started showing its age. We needed a new bag, and I thought I'd just pick one up from a store, but Noah only wanted this exact one from jude&moo! He loves how roomy it is, and I love the top handle. It's definitely a favourite in our house.
Abegail M. 5/5 Verified
I’m a haul truck trainer in a coal mine. It’s my work backpack and I love it and so does everybody else.
Sara A. 5/5 Verified
Our 2 year old grandson is obsessed with tractors and our DIL was looking for a tractor backpack for him for Montessori , I happened to see on a Farming mothers fb page someone ask and someone suggested jude&moo, so I looked and they had 1 tractor backpack pack and he absolutely loves it . I cannot believe no one in NZ makes them !! Highly recommend, fantastic quality and very quick shipping
G S. 5/5 Verified
Perfect bag for preschool fits all the essentials and great quality too
Katherine B. 5/5 Verified
Absolutely love this bag for my child. He is going to love it.
Jessica S. 5/5 Verified
We love this backpack! My tractor loving 2 year old country boy is obsessed with this bag. And as a mum I love everything about it. Generous sizing and so spacious inside to fit big lunchboxes. I love how the zips go all the way to the bottom so you can fully open it. And great sized water bottle pockets! A great gift idea for farm kids too!
Teisha B. 5/5 Verified
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Ben S. 5/5 Verified
I first bought the fire truck bag for my son and I just love it so much. When it was our construction loving friends 2nd birthday this was a no brainer for a gift. His mum also adores the design, size and functionality of the bag!
Nicole S. 5/5 Verified
Love your bags! They are spacious and compartmentalised perfectly! Some more “Girly” options would be sweet! My oldest daughter(4) has the Ice cream truck, and youngest daughter(1) has the dump truck. Son(2) has the tractor.
Teresa H. 5/5 Verified
I have bought 4 bags now and each one is just so amazing! The prints, the colours, the design, the amount of storage and zips are just perfect! Cannot fault these bags at all! Fantastic!!
Morgan M. 5/5 Verified
This bag is amazing! My kids have had lots of bags over the years but this is the only one that my daughter takes everywhere, even to bed. She loves the fire truck design and the secret pocket. I love the pocket that opens all the way and that is has enough space to fit everything for a full day at kinder. Amazing customer service and excellent value for money.
Bernadette Y. 5/5 Verified
We purchased the fire truck back pack. My grandson loves it. Very high quality, you can tell it will last for years. Love how there is so many pockets in it. I will definitely purchase another bag for my other grandson when he starts preschool.
Tanya P. 5/5 Verified
Great backpack! Would buy again :)
Elyse S. 5/5 Verified
Well designed and thought out bag 🙌🏽
Brooke D. 5/5 Verified
Couldn't be more happy. Shopping around the local shops had nothing my little boy liked. I found your website really easy and woth PayPal I felt more secure making a payment. My son absolutely loves his new school bag. Heaps of room and just perfect. Thank you
Jason C. 5/5 Verified
Such high quality, eye-catching design that stands out, great size for daycare, repeat customer!
Bridget L. 5/5 Verified
Such great quality, I got this for my 2.5 year old and he loved it! Really thoughtful design and so much space to hold everything we could need when out.
Morgan P. 5/5 Verified
I purchased the Fire Engine bag for my Grandson as he begins Kinder..He was very excited to receive it...
Enid E. 5/5 Verified
Perfect for little adventures and starting a new year of kinder!
Karen S. 5/5 Verified
Our second purchase after the first one was worn out cos our little 4 year old took it everywhere for 2 years - from kinder to camping to overseas trips - he just loved it! The new backpack was his most favourite Xmas present - well done on the new improved version!
Kai-li T. 5/5 Verified
My 4-y-o twin grandchildren love their ‘big kid’ backpacks now that they have outgrown their toddler ones. Loved the prompt delivery and personalised message and the fact that the company is Australian.
Barbara D. 5/5 Verified
The upgraded bags are amazing!! Love the size and extra compartments.
Marielle L. 5/5 Verified
Such a perfect bag for my fire engine obsessed nephew and son. The quality is amazing! It has been very thoughtfully designed with daycare or general life with a child considered. Perfect size and the design, so so soooo cool!!! Communication with Kate was also simple, easy and personable - a beautiful small business, thank you! ☺️
Nicole S. 5/5 Verified
Great quality, very happy kids
Joanne I. 5/5 Verified
Great bags! Perfect size and my little boy wants to take his everywhere!
Teegan B. 5/5 Verified
Kids love them … great gifts
Angie R. 5/5 Verified
Great!!!!
Angie R. 5/5 Verified
Amazing quality and attention to detail !!! Such beautiful bags. I am an adult and use it for work, it perfectly fits my notebooks, iPad and pencil cases. Very strong, spacious and very well made. Love the brand and the wholesome story behind it.
Madre C. 5/5 Verified
Absolutely love jude&moo, the new sizes are great for primary school!
Caitlin D. 5/5 Verified
These are excellent quality and my grandchild and their parents love them. The ice cream truck is so roomie and can easily carry daycare items plus overnight supplies.
Mary G. 5/5 Verified
Very happy little boy starting school with his tractor backpack
Aoife M. 5/5 Verified
Love this bag. The quality of it is amazing. The design is bright & vibrant, perfect for a fire truck loving little one. It’s light weight, very spacious and fits all we need for childcare. Very happy with the purchase.
Jackie B. 5/5 Verified
Our 3YO loves his new bag. He actually wears his bag and runs to his mates and says ‘look at my new back pack’- ‘ that’s coooool’. Great bag, so much room and great quality. Thank you for making something so great ☺️
Harriet H. 5/5 Verified
Fast hassle free service and deliver
Andrew M. 5/5 Verified
I bloody love the new design. Bigger for big Box lunch boxes in a bag. Full drink bottles fit. Extra clothes for kinder. A carry handling making it so much easier to carry as the parent.
Amanda J. 5/5 Verified
Fantastic quality and super fast postage Thank you 😊
Rachael C. 5/5 Verified
Fantastic backpack!
Kathryn C. 5/5 Verified








