Made especially for kids that love πŸš’πŸš‘πŸš“πŸšŒπŸšœ

Iconic vehicle kids backpacks.

Custom made for kids.


Our backpacks are perfect for daycare, kindergarten and the early years of school. Plus, they're a great weekend bag with plenty of room for all the essentials. πŸš“ πŸš’ πŸš‘ 🚜

  • Roomy main compartment with large pocket.
  • Adjustable chest strap to balance the weight of the bag.
  • Padded, adjustable shoulder straps.
  • Padded back for extra comfort.
  • Two secure, adjustable mesh drink bottle pockets.
  • Interior name label.
  • Front pocket with pen holders and a separate inside pocket.
  • Made from durable, thick 600 denier polyester. Easy to wipe clean!
  • 33 cm tall x 29 cm wide x 15 cm deep

  • NOTE: The Yellow Bus backpack is the original design, so it doesn't have the pocket feature in the main compartment or a second drink bottle holder.


    Every jude&moo arrives wrapped in our custom designed, eco-friendly tissue secured with a compostable sticker. 🌍
    And it is delivered in a 100% compostable courier bag.

    If you would like to send a jude&moo as a gift, leave a note at checkout with your message or reply to your order confirmation email. A photo of your order will be emailed to you before it's sent to your lucky little friend. 🎁

    FREE AUSTRALIA SHIPPING with the new designs.

    We accept orders worldwide. Rates calculated at checkout.Β 

    Boy sitting in front of a painted rainbow with a green tractor kids backpack.
    Two young boys laughing, wearing jude and moo backpacks.

    our story

    WHY jude&moo?

    When you buy a backpack from jude&moo you're supporting a small family business.

    It all began when my son needed a backpack. Completely mad on wheels, I knew the theme he would love. (His brother soon followed suit!).

    Unable to find a suitable style, I asked other Mums - they too shared my dilemma. There seemed to be limited options in the right size bag for kids that loved vehicles.

    I began drafting designs and researching the perfect bag for kids. With the help of a Melbourne designer, the fleet was brought to life.

    The backpacks were then custom made with all the must-haves. Plus, it was made to be the perfect size for kindy and the early years of school - it's even big enough for my Mum bag! 😁

    Before launch, they were tested by my sons and their friends. On January 20, 2020 jude&moo was born.

    We have new designs coming this July which I know your kids will love too!


    Kate x