© Designed in Melbourne & exclusive to jude&moo

Wheelie original.

A front on view of a red, fire truck kids bag with a fire emblem.Red, fire truck backpack showing it's left side with the drink bottle holder.
Sold out
Front on view of jude&moo's durable, blue police car backpack.  With a yellow sheriff's star.Durable, blue police car bag perfect for pre-school, school. Showing side view with drink bottle holder.
On sale


$28 $35
Front view of bright yellow school bus bag by jude&moo. Side view of a yellow school bus backpack, showing the drink bottle holder.
On sale


$28 $35

Custom made for kids.

Our bags are perfect for daycare, kindergarten and the early years at school. Plus, they're a great weekend bag with plenty of room for all the essentials. 🚓 🚒 🚌

  • Roomy main compartment pocket. Tall enough to fit an A4 ring binder!
  • Adjustable chest strap to balance the weight of the bag.
  • Padded, adjustable shoulder straps.
  • Padded back for extra comfort.
  • Secure, adjustable mesh drink bottle pocket.
  • Interior name tag.
  • Front pocket with pen holders and a separate inside pocket.
  • Made from durable, thick 600 denier polyester. Easy to wipe clean!
  • 33 cm long x 29 cm wide x 15 cm deep
  • Every jude&moo is delievered in a 100% compostable courier bag. The backpack arrives wrapped in our custom designed, eco-friendly tissue secured with a compostable sticker. 🌍

    If you would like to send a jude&moo as a gift, leave a note at checkout with your message or email hello@judeandmoo.com afrer you place your order. A photo of your order will be emailed to you before it's sent to your lucky little friend. 🎁


    Place an order before 12pm Monday to Friday (AEST), and 11am Saturday and your jude&moo will be sent the same day from Melbourne HQ. Guaranteed.

    Every jude&moo is wrapped in our custom made, eco-friendly tissue. And arrives in a 100% compostable courier bag.

    $8.95 flat fee shipping within Australia.

    We accept orders worldwide. Rates calculated at checkout. 

    A boy on the beach wearing a jude&moo police car backpack looking towards Brighton beachboxes.

    our story

    WHY jude&moo?

    When you buy a backpack from jude&moo you're supporting local.

    It all began when my son needed a backpack. Completely mad on wheels, I knew the theme he would love.

    Unable to find a suitable style I asked other Mums - they too shared my dilemma, there seemed to be limited options in the right size bag for kids that loved vehicles.

    I began drafting designs and researching the perfect bag for kids.

    With the help of a Melbourne designer, the fleet was brought to life.

    The backpacks were then custom made with all the must-haves. Plus, it was made to be the perfect size for kindy and the early years at school - it's even big enough as my Mum bag! 😁

    Before launch, they were tested by my sons and their friends. On Monday, January 20, 2020 jude&moo was born.

    We have new designs coming this Autumn which I know your kids will love too!

    Join us over on Instagram and
    Facebook @judeandmoo

    See you there!

    Kate x