It all began when my son needed a backpack.

Completely mad on wheels, I knew the theme he would love.

Unable to find a suitable style, I asked other Mums - they too shared my dilemma. There seemed to be limited options for kids that loved vehicles.

I began drafting designs and researching the perfect bag for kids. With the help of a Melbourne designer, the fleet was brought to life.

The backpacks were then custom made with all the must-haves.

My sons - including the youngest who also loves vehicles - and their friends tested them before launch. On January 20, 2020 jude&moo was born.

In late July 2021, we launched new designs and improved the original backpack. We plan to add more to the fleet in the future, so more kids can own a backpack they really love to wear.

Kate x