Our Story

From the garage floor to the preschool door - how jude&moo rolled into life.

Hi, I’m Kate — a Kiwi living in Melbourne, and mum of three boys.

jude&moo started with a simple request:
“Mum, can I have a fire truck backpack for daycare?”

Back in 2019, I couldn’t find anything like it. The shelves were full of movie characters and loud graphics — but my son Hudson was all about vehicles.

So I designed one.

When I spoke to other mums, they were in the same boat — not much choice, especially for our boys.

That’s how jude&moo was born:
Vehicle-themed backpacks that kids are proud to wear — and parents can actually rely on.

Every detail is purpose-built: chest straps, sturdy zips, wipeable lining, and a reusable drawstring bag. Each bag is inspired by a real vehicle and tough enough to handle daycare, kindy and beyond.

We’ve now shipped to thousands of families around the world, but I still pack every order myself — between full-time work, school runs, nap times, and running a busy house full of boys.

This brand is built on imagination, practicality and joy.
It’s for the kids who love things that go — and the parents who are done with backpacks that break after one term.

Thanks for being here.

❤ Kate
Founder, mum of three, chief backpack packer
📍 Mornington Peninsula, Melbourne