Our Story

From the garage floor to the preschool door — how jude&moo rolled into life.

jude&moo was born out of one simple moment: my eldest son, Hudson, asked for a fire truck backpack to take to daycare — and I couldn’t find one anywhere.

It was 2019, and most backpacks were covered in movie characters or loud graphics. But he wasn’t into superheroes yet. He loved vehicles — the real, rumbling kind. Trucks, tractors, diggers… the stuff preschoolers obsess over.

So I designed one.

And when I couldn’t stop thinking about how many other kids (and parents) were probably searching for the same thing, jude&moo was born.

We make vehicle-themed backpacks that kids are proud to wear and parents can actually rely on. Designed in Australia and created from the ground up — from the zippers to the chest strap to the reusable drawstring bag they come in — each backpack is shaped like the front of the vehicle itself. They’re not just cute. They’re built to last.

We’ve now shipped to thousands of families around the world, but I still pack every order myself — in between full-time work and raising three busy boys.

At its core, jude&moo is about joy, practicality, and the spark of imagination. We’re for the kids who love things that go. And we’re for the parents who are tired of cheap bags that don’t last (or excite).

I’m so glad you found us.

❤ Kate
Founder, mum of three, and chief backpack packer