When you buy a backpack from jude&moo you're supporting a small family business.


It all began when my son needed a backpack. Completely mad on wheels, I knew the theme he would love. (His brother soon followed suit!).

Unable to find a suitable style, I asked other Mums - they too shared my dilemma. There seemed to be limited options for kids that loved vehicles.

I began drafting designs and researching the perfect bag for kids. With the help of a Melbourne designer, the fleet was brought to life.

The backpacks were then custom made with all the must-haves. 

Before launch, they were tested by my sons and their friends. On January 20, 2020 jude&moo was born.

In late July 2021, we launched new designs and revamed the original backpacks. We plan to add more to the fleet in the future, so more kids can have a backpack they wheelie love to wear.


Kate x