It all began when my son needed a backpack.
Completely mad on wheels, I knew the theme he would love.
Unable to find a suitable style, I asked other Mums - they too shared my dilemma. There seemed to be limited options for kids that weren't into or didn't know the character-themed backpacks and just wanted a simple vehicle-themed backpack to wear.
I began drafting designs and researching the perfect bag for kids. With the help of a Melbourne designer, the fleet was brought to life.
The backpacks were then custom made with all the must-haves and tested out by my boys and their friends.
On January 20, 2020 jude&moo was born.
My boys may have inspired the range but seeing your kids loving the fleet is what drives me on!